{"id":1426,"date":"2025-12-14T23:15:06","date_gmt":"2025-12-14T15:15:06","guid":{"rendered":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/?p=1426"},"modified":"2025-12-14T23:15:06","modified_gmt":"2025-12-14T15:15:06","slug":"kuliah-umum-jurusan-administrasi-bisnis-2025","status":"publish","type":"post","link":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/2025\/12\/14\/kuliah-umum-jurusan-administrasi-bisnis-2025\/","title":{"rendered":"Kuliah Umum Jurusan Administrasi Bisnis 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Selasa, 16 September 2025<\/strong> \u2014 Jurusan Administrasi Bisnis bersama Himpunan Mahasiswa Jurusan Administrasi Bisnis (HMJ AB) Politeknik Negeri Samarinda menyelenggarakan Kuliah Umum Tahun 2025 yang bertempat di Aula Rektorat Politeknik Negeri Samarinda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mengusung tema <strong>\u201cMaksimalkan Potensi Bisnis: Sinergi UMKM dan Influencer dalam Ekonomi Kreatif\u201d<\/strong>, kegiatan ini bertujuan memberikan wawasan kepada mahasiswa mengenai strategi pengembangan bisnis di era ekonomi kreatif dan digital, khususnya melalui kolaborasi antara pelaku UMKM dan influencer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/wp-content\/uploads\/2025\/12\/kuliah-umum-2.webp\" alt=\"\" class=\"wp-image-1428\" srcset=\"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/wp-content\/uploads\/2025\/12\/kuliah-umum-2.webp 1080w, https:\/\/administrasibisnis.polnes.ac.id\/beranda\/wp-content\/uploads\/2025\/12\/kuliah-umum-2-240x300.webp 240w, https:\/\/administrasibisnis.polnes.ac.id\/beranda\/wp-content\/uploads\/2025\/12\/kuliah-umum-2-768x960.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kuliah umum ini menghadirkan dua narasumber inspiratif, yaitu <strong>Jefri Rachmadani<\/strong>, Owner <em>Minie Cake<\/em>, yang berbagi pengalaman dalam membangun dan mengembangkan UMKM, serta <strong>Rifky Al Faris<\/strong>, Influencer asal Samarinda, yang memaparkan peran influencer dalam membangun citra merek dan meningkatkan jangkauan pemasaran digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui kegiatan ini, mahasiswa diharapkan mampu memahami pentingnya sinergi antara dunia usaha dan kreator digital sebagai strategi inovatif dalam mendorong pertumbuhan ekonomi kreatif, sekaligus memperoleh wawasan praktis yang relevan dengan perkembangan dunia bisnis saat ini.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selasa, 16 September 2025 \u2014 Jurusan Administrasi Bisnis bersama Himpunan Mahasiswa Jurusan Administrasi Bisnis (HMJ AB) Politeknik Negeri Samarinda menyelenggarakan Kuliah Umum Tahun 2025 yang bertempat di Aula Rektorat Politeknik Negeri Samarinda. Mengusung tema \u201cMaksimalkan Potensi Bisnis: Sinergi UMKM dan Influencer dalam Ekonomi Kreatif\u201d, kegiatan ini bertujuan memberikan wawasan kepada mahasiswa mengenai strategi pengembangan bisnis [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[38,39,85,84,40,86,42],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kuliah","tag-administrasi-bisnis","tag-bisnis-digital","tag-influencer","tag-kuliah-umum","tag-manajemen-pemasaran","tag-minie-cake","tag-polnes"],"_links":{"self":[{"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/posts\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":1,"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/posts\/1426\/revisions"}],"predecessor-version":[{"id":1429,"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/posts\/1426\/revisions\/1429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/media\/1427"}],"wp:attachment":[{"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/media?parent=1426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/categories?post=1426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/administrasibisnis.polnes.ac.id\/beranda\/index.php\/wp-json\/wp\/v2\/tags?post=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}